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Turning the Mic On: How NodéNarrative Amplified ‘MetaMuse’ from Whisper to Roar
Client: MetaMuse, an NFT Platform Bridging Art and Blockchain
The Challenge
MetaMuse was an emerging NFT platform with an ambitious goal—to revolutionize the digital art world by connecting traditional artists with blockchain technology. But despite their innovative platform, they faced a familiar hurdle: lack of visibility and industry recognition. MetaMuse’s message was getting lost in the noise of a fast-moving market, and they needed a breakthrough. The mission? To transform MetaMuse from a whisper in the digital art space to a roaring voice that couldn’t be ignored.
Objectives
- Establish MetaMuse as a thought leader in the intersection of art and blockchain.
- Build awareness and credibility among artists, collectors, and investors.
- Drive traffic and sign-ups from the creative community and tech enthusiasts.
Our Playbook
NodéNarrative crafted a multi-layered podcast PR strategy that was anything but ordinary. Our goal was to position MetaMuse’s founders as the trailblazers of the NFT art scene. Here’s how we did it:
Finding the Perfect Stage
We curated a list of podcasts that were the secret hangouts of artists, tech geeks, and crypto investors—the exact audiences MetaMuse needed to captivate. Each show they appeared on was selected for its influence and loyal listener base.
Podcast Tour
We secured guest appearances on top-tier Web3, blockchain, and DeFi podcasts to maximize exposure. This included shows dedicated to decentralized finance, technology innovation, and crypto investors.
Connecting With Investors:
We targeted podcasts that attracted venture capitalists, angel investors, and blockchain evangelists to spark investment interest.