Case Studies
Every founder starts somewhere.
Every engagement begins with a different challenge. The work rarely does.
Real founder stories.
Every company has a different product.
Every founder has a different journey.
The underlying visibility challenges are often surprisingly similar.
These stories explain how we approached them.
Venture Capital / Emerging Technology
Building a repeatable media programme for a portfolio of founders
Portfolio visibility has a different set of problems from promoting a single company. One founder might be building financial infrastructure. Another might be working on identity, payments, developer tooling or consumer technology. The programme needed enough structure to work repeatedly while leaving enough room for each founder to sound like themselves.
What Changed: The work created a repeatable path from founder expertise to media opportunity without flattening different founders into interchangeable spokespeople.
Read Story →Web3 Infrastructure
Turning founder expertise into conversations that kept travelling
NodeOps operates in a category where explaining what you do can quickly become an exercise in technical vocabulary. Nodes, validators, infrastructure, participation and decentralisation are all important, but none automatically makes a compelling conversation.
What Changed: Over eight weeks, the campaign generated 10 podcast bookings. Those bookings gave NodeOps ten opportunities to put its founder into relevant conversations around the market the company was building in.
Read Story →